Accelerate sales with technographic and firmographic data

In sales, the real challenge isn’t finding companies — it’s finding the right ones, at the right time, with the right message. That’s where technographic and firmographic data come in.

• Technographic data shows which technologies a company uses, adopts, or plans to replace.
• Firmographic data covers company basics like size, industry, and revenue.

Together, they help sales teams qualify leads, personalize outreach, and reduce wasted effort.

This is exactly what TechIntent delivers — turning raw data into actionable insights for faster deal cycles.

The TechIntent Workflow

1. Set Targeting Criteria – Define your ideal customer profile with firmographic and technographic signals.
2. Deep Dive on Companies - Explore potential prospects and understand their technology landscape.
3. Generate Insights – See which accounts are ripe for new solutions, cross-sell, or upsell opportunities. Quantitative data gets translated into clear, qualitative takeaways.
4. Recommended Sales Plays - TechIntent suggests whether to lead with a workshop, proof of concept (POC), or assessment — bridging the gap between insight and action.

Why It Matters

• Less Guesswork – No more chasing accounts with no intent.
• Personalized Outreach – Tailor every pitch with real-time insights.
• Faster Wins – Align the right play with the right account.
• Scalable Strategy – Replicate success across your sales team.